Our goal is to get our partners to think about what the experiential store of the future will look like. We’re not just working with retailers on developing the online sale. We want to help them leverage the emerging technology for better stores.
This future is closer than you may think. Supermarkets around the world are experimenting with technologies that are revolutionizing the supermarket experience and bringing our offline behaviors into the digital realm.
You might think you know what your customers want, but the reality is that they’re telling you what they want by the decisions they make and actions they take. Instead of forcing them to swim upstream, float down the river to where they are.